Under Armour Covers All the Bases
Holiday Gift Ideas for Men and Women of Action
By Aonika Laurent Thomas
Just in time for Christmas and all of those New Year’s resolutions, Under Armour has unveiled some powerful goodness and I am all over it. The UA HOVR: a proprietary cushioning platform engineered to provide the perfect combination of cushioning and energy return, making sure you get the maximum benefit from every step you take. Under Armour’s new design is for the people in your life for whom fitness is a religion; and also for those who are just beginning to dip their toes into the workout life-style and want be supremely comfortable and stylish while doing it. The UA HOVR Phantom provides all around cushioning for runners who want a plush ride. The UA Connected HOVR running shoes can sync to the MapMyRun app to track performance statistics from your workouts. When you work out, the body’s calorie burning engine keeps churning even after you’ve left the gym. Under Armour mirrors that dynamic by designing footwear and apparel that actively aims to make your workout more efficient, while some products aiding in the body’s recovery long after you’re done – even while you sleep. Yes, my friends, recovery sleepwear.
Under Armour is partnering with Celliant, developers of a revolutionary patented infrared technology bearing the same name that utilizes a blend of minerals and proprietary ingredients that are printed onto the core fibers that make up UA’s new recovery line. Even at rest, Under Armour helps the body retain heat as well as help the body’s tissues and muscles achieve better localized blood flow, rejuvenating muscles faster.
The new Under Armour recovery products include men’s and women’s recovery sleepwear, hoodies, track pants and jackets, t-shirts, bomber jackets, as well as men’s compression shirts, leggings, and shorts starting at $40. Available at UA.com.
Here are a few of my favorites for men and women.